Privacy Policy

Last updated: 23 July 2025

Welcome to Semora ("we", "our", "us"). We are committed to protecting your privacy and ensuring your data is handled securely and transparently.

This Privacy Policy describes how we collect, use, store, and protect information when you access or use Semora, our WhatsApp-based software-as-a-service (SaaS) platform.

1. Who We Are

Semora is owned and operated by Semora Technologies Private Limited, based in India. Our platform helps businesses manage sales, marketing, and customer support on WhatsApp.

2. Information We Collect

a. Information You Provide

• Name, email, phone number
• Business name and business-related contact information
• WhatsApp Business API details or account integration
• Any messages, files, or media you upload or sync to Semora

b. Information We Collect Automatically

• Device information (browser, operating system)
• IP address and location (approximate)
• Usage data and logs (e.g., login times, clicked features)
• Analytics data to improve performance and user experience

c. Information from Third Parties

• We may receive data from WhatsApp Business APIs or approved providers (e.g., Meta, 360Dialog, Gupshup)
• Payment processors if you purchase a plan

3. How We Use Your Information

We use your information to:

• Provide, maintain, and improve our services
• Authenticate your account and manage user access
• Send important service-related communications
• Respond to inquiries and support requests
• Analyze platform performance and usage trends
• Prevent fraud, abuse, or misuse
• Comply with legal obligations

4. Data of Your Customers

As a user of Semora, you may process your own customers' data (e.g., names, numbers, messages). We only act as a data processor for this data.

You are responsible for:

• Ensuring you have consent or legal basis to contact your customers
• Managing and honoring opt-outs and privacy preferences of your end-users

We do not access, share, or use your customer data for our own purposes unless explicitly permitted.

5. Data Storage and Retention

• All data is stored on secure, encrypted servers.
• Personally identifiable data (PII) is encrypted at rest and in transit.
• We retain data only as long as necessary to provide services or as required by law.
• You can request deletion of your data at any time.

6. Sharing Your Information

We do not sell your personal data.

We may share your information with:

• Trusted service providers (e.g., hosting, payment, communication) under strict confidentiality
• Legal authorities if required by law
• Business successors (e.g., merger, acquisition) with prior notice

7. International Data Transfers

If you are located outside India, please note that your data may be processed and stored in India or other jurisdictions. We ensure that such transfers comply with applicable laws and include adequate safeguards.

8. Your Rights

Depending on your location (e.g., India, EU, UK), you may have the right to:

• Access the personal data we hold about you
• Correct or update incorrect data
• Request deletion of your data
• Object to or restrict certain processing
• Withdraw consent where applicable
• Lodge a complaint with a supervisory authority

To exercise these rights, email us at hello@semora.app

9. Cookies & Tracking

We may use cookies or similar technologies to:

• Understand how users interact with our platform
• Improve usability and performance
• Remember your preferences

You can adjust your browser settings to refuse cookies, but this may limit functionality.

10. Security Measures

We follow industry best practices to secure your data:

• Encrypted connections (HTTPS, SSL/TLS)
• Secure server infrastructure
• Access control and audit logs
• Periodic security reviews

However, no system is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

Semora is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from minors.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you via email or an in-app notice.

We encourage you to review this page periodically for the latest version.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact: